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The Swiss shoe designer luxury brand and patron of the arts, Bally, is pleased to present their new web-magazine...



The Swiss shoe designer luxury brand and patron of the

arts, Bally, is pleased to

present their new web-magazine.

Run by Thomas Erber, the magazine goes from design

 stories to travel reportages where lifestyle subjects are closely related to art, efinement and the everlasting cutting-edge notions of function and modernity

 accompanied by those of creativity, ingenuity and innovation.


Thomas Erber, journalist and curator of « Cabinet of Curiosities »,

gathered a witty editorial team composed of Clara Le Fort, Elina

Kechicheva and Olivier Amsellem, amongst other

prestigious signatures.

The platform also hosts « Under Construction, by Jérôme

 ans », a web-series of interviews, turning to those who make art and design today.


The magazine goes “further than a branding blog. With this platform we wanted to

 voice the message of design specialists and lifestyle experts, always

keeping in mind Bally’s values” says Anne-Marie Gaultier, Vice President, Global

Marketing and Communications, Bally.


One of the main qualities of this catching and interactive web magazine

is also to follow the fascinating story of the yearlong travelling exhibitions cycle « Bally

 celebrates Modernist Design ». A full coverage of the first exhibition FORM


SCRATCH happened in Basel is available and insights from the second

one happening in Miami will soon be revealed. Curated by Anissa Touati, this first

 xhibition by artists duo Kolkoz celebrated modernity, function and innovation,

 through the work of Pierre Jeanneret and Jean Prouvé, inventors of modernist

 architecture and design. On the occasion of Art Basel Miami 2014, Kolkoz

 are inviting the American artist Zak Kitnick to celebrate the modernist legacy.


In anticipation of this next flamboyant and engaging event, follow the whole

 experience on the magazine!




« Bally celebrates Modernist Design », the year long


exhibitions cycle is composed of a collection of modern


furniture pieces (of Pierre Jeanneret and Jean Prouvé),


exhibitions by contemporary artists (in Basel, Miami

and Shanghai) and of a specific digital magazine called


Function and Modernity”: www.functionandmodernity.com .












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