The Swiss shoe designer luxury brand and patron of the
arts, Bally, is pleased to
present their new web-magazine.
Run by Thomas Erber, the magazine goes from design
stories to travel reportages where lifestyle subjects are closely related to art, efinement and the everlasting cutting-edge notions of function and modernity
accompanied by those of creativity, ingenuity and innovation.
Thomas Erber, journalist and curator of « Cabinet of Curiosities »,
gathered a witty editorial team composed of Clara Le Fort, Elina
Kechicheva and Olivier Amsellem, amongst other
The platform also hosts « Under Construction, by Jérôme
ans », a web-series of interviews, turning to those who make art and design today.
The magazine goes “further than a branding blog. With this platform we wanted to
voice the message of design specialists and lifestyle experts, always
keeping in mind Bally’s values” says Anne-Marie Gaultier, Vice President, Global
Marketing and Communications, Bally.
One of the main qualities of this catching and interactive web magazine
is also to follow the fascinating story of the yearlong travelling exhibitions cycle « Bally
celebrates Modernist Design ». A full coverage of the first exhibition FORM
SCRATCH happened in Basel is available and insights from the second
one happening in Miami will soon be revealed. Curated by Anissa Touati, this first
xhibition by artists duo Kolkoz celebrated modernity, function and innovation,
through the work of Pierre Jeanneret and Jean Prouvé, inventors of modernist
architecture and design. On the occasion of Art Basel Miami 2014, Kolkoz
are inviting the American artist Zak Kitnick to celebrate the modernist legacy.
In anticipation of this next flamboyant and engaging event, follow the whole
experience on the magazine!
« Bally celebrates Modernist Design », the year long
exhibitions cycle is composed of a collection of modern
furniture pieces (of Pierre Jeanneret and Jean Prouvé),
exhibitions by contemporary artists (in Basel, Miami
and Shanghai) and of a specific digital magazine called
“Function and Modernity”: www.functionandmodernity.com .